The Snake Mob: First NFT That Incorporates Real Fashion Brands and Gaming Accessories

Faye Lavine
2 min readFeb 4, 2022

The Snake Mob is a fantastic collection of 5,555 randomly generated Snake Mobster NFTs that live on the Ethereum blockchain. Snake Mobsters are cunning and ruthless, known for racketeering, money laundering, and midnight poker games. Most of their clothing traits are relevant brands like Rick Owens, Cartier, Moncler, Acne Studios, and YZY.

Every art piece is unique and randomly generated from over 140 possible traits, including expression, headwear, eyewear, clothing, and more. As a result, one can be sure that all mobsters are brutal but have characteristics that make them rarer than others. Additionally, each Snake Mobster NFT holds miscellaneous objects like signs, video game controllers, mobster guns, and bankrolls. Other mints have the character wearing COVID masks and have diamond, gold, and silver grills. In addition, some of them are smoking cigarettes, e-cigarettes, cigars, joints, and backwoods.

They are the first NFT collection where their main “Snake” character holds different objects. They are also the first NFT collection where their main “Snake” character is wearing clothing from relevant and accurate high fashion brands such as YZY, Rick Owens, and Moncler.

The Snake Mob team hopes to attract millenials who are very much into games, art, and fashion to start investing in NFTs as a way to build financial stability. They want to create a digital community of online gamers, artists of any kind, and people in the fashion world. They believe that many of their NFT traits appeal to musical artists and people in the fashion world because of their high fashion clothing traits, and miscellaneous traits. Their designs also appeal to the gaming community because most of their Snake Mobster NFTs are holding guns that you can use when playing games like Fortnite or Call of Duty.

Big Brain Labs, the creators of The Snake Mob, is a community-based company founded on the fundamentals of progression. Created by two 21-year-old “big-brained” artists, The Snake Mob was developed as a community for the community. They are heavily invested in the US criminal justice system. The Mob supports emancipation and addressing racial disparities in the judicial system.

The artists intend to fully realize their plan to build a truly mob-worthy community. A portion of all the proceeds is being donated to The Sentencing Project, an advocacy center working for decarceration. As more and more enthusiasts join the mob, they also increase the chances a fellow mobster is released from their unlawful imprisonment.

The Snake Mob wants to overflow each Mobster’s wallet with five to twenty plus ETH by the end of 2023. After launch, The Mob will be hosting parties in NYC! Those who have their Snake Mobster NFT will be given the privilege of joining their events. Their Snake Mob NFT will be their ticket of admission.