Justice Jubilee Gives the Basketball Community Justice through Bucket Culture

Faye Lavine
3 min readJul 23, 2020

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Justice Jubilee, with his vision of connecting everyone within the basketball community, founded Bucket Culture in August 2017. He built the company from the ground up and had its foundation on his creativity and placement in the world of basketball.

Bucket Culture is now one of the most well-renowned basketball clothing brands in the US. It is a modern basketball apparel brand that creates clothing for basketball fans and ‘bucket-getters’ of all ages. The designs are made to resonate and embody the basketball community by creatively and uniquely incorporating various basketball-related lingo and sayings. More than just wearing a piece of clothing, Bucket Culture offers an avenue where one also gets to wear their culture boldly and proudly. Its mission is to continue creating an outlet where everyone gets to choose how they express their love for basketball. The company focuses on producing apparel that doesn’t only look good but feels good as well. It guarantees nothing short of the best quality there is.

Working with multiple well-known basketball influencers and players, Bucket Culture has easily become a household name within the basketball community. It was able to send out some gear Zaire Wade (D-wayne Wade’s son), Mearah O’neal (Shaq O’neal’s daughter), and even Liangelo Ball (Lonzo and Lamelo Ball’s brother). More and more customers are now up on their toes to see what the brand has in store for them next. Always being able to come up with fresh and fun ideas, Bucket Culture never disappoints.

Justice and the rest of his team were able to successfully broaden the brand’s reachability. Their designs have gone viral on social media and have caused quite the stir — in a good way, of course. Indeed, this brand is hard to miss. Bucket Culture hopes to keep up with this rapid growth so that it may be able to capture a larger audience. The company also proves that its interest in the basketball community is driven by more than just an eye for profit, as it aims to participate in upcoming charity events and fundraisers.

Bucket Culture incorporates popular logos, typature, and basketball lingo into its apparel. These concepts are what truly separates them from other brands in the market. Bucket Culture’s mission is to continue providing avenues for their audience to represent themselves. Bucket Culture’s target audience is broadly anyone in the basketball community. All of their products are made for basketball players, enthusiasts, and fans of all ages. It provides adult sizes as well as separate ones for the youth and kids. It has a wide range of sizing collections so that it is able to cater to just about everyone. Basketball has a massive community behind it, and Bucket Culture is there to ensure that no one gets left behind.

The basketball community is full of creative minds who enjoy the game, and Bucket Culture reaches out to these individuals and provides them opportunities to rep their culture on and off the court. What’s special about Bucket Culture are their designs, their quality and their mission. Because again, Bucket Culture is more than just a brand. It is a movement — an experience where one gets to express their place in the basketball community.

Check out all their items at https://www.bucketculture.com/. Connect with the founder Justice Jubilee on Instagram at @justice.jubilee and the brand at @thebucketculture .

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